https://www.trahan.design/home daily 1.0 2024-07-24 https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/852f4cd5-9b72-403d-935c-9cf67aee570f/MLK+cover+photo+2.png https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/ac7e4ece-eb46-48e1-b11a-7a4da08203d7/Pulse+cover+with+code.png https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/a49b817e-b139-49b3-962f-5b7013fe5b27/Group+10675+1.png https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/6de27941-8819-47d1-b215-bd42bf14921f/Group+11147+1.png https://www.trahan.design/saved-products daily 0.75 2024-02-09 https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/446c6dbe-f89b-47e5-8c2e-f42e6baa2fa9/Group+10696.png Saved Products Users can save a product anywhere a product card exists, and save to their default saved products list. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/c69433db-4135-4c9c-885c-7ba083ca56f7/Group+10697.png Saved Products If a user wants to save a product to a new list, they can do that too. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/f3e3deb6-237b-4964-8a11-45b199686b44/Group+10698.png Saved Products Whereas on a first-run of this experience a user will only see their default list, once they've created additional lists, they'll see those on click or tap of a heart. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/c728db07-7be7-4b9f-b46f-697e30f9e0b6/Group+10699.png Saved Products The saved products page will display their lists, and from there they can did in into specific lists of products. An empty state will guide users into a shopping journey. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/2178aafc-dbfa-4d67-9274-b3405cd88edb/Group+10700.png Saved Products Users can manage their lists, which includes functionality to rename or delete. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/94f8dd97-50c9-4ac0-93bd-63d81fcfc28c/all+screens+wishlist+1.png https://www.trahan.design/contextual-onboarding daily 0.75 2024-02-02 https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/2c982758-66cc-47c0-9e73-7e3c1ccf07fc/Group+11484+1.png Contextual Onboarding https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/2afb8a61-7503-4d3b-b4a7-0b7ff8ffd9fb/Group+11482+1.png Contextual Onboarding https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/abdd22a9-968b-4f8c-9c56-2f24c8cd22fb/Group+11489+1.png https://www.trahan.design/shoprunnercom-redesign daily 0.75 2024-03-04 https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/3095627a-0dda-4014-9a82-f4c58e8486ca/Group+2609218.png ShopRunner.com Redesign In gathering feedback via testing and looking at performance data, we determined search needed to be a focal point of our experience, occupying key space in our hero. This adjustment contributed considerably to a reduction in bounce rate. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/2bb51ab9-6138-4dbe-8395-7a9a822abcef/Group+2609210+1.png ShopRunner.com Redesign Our deals page is a key part of our experience, both from a user and business perspective. We gathered quantitative and qualitative data to redesign and optimize performance for the page. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/e75926d0-cca4-4ac7-9ce7-ccbf13b4328a/Group+2609211+1.png ShopRunner.com Redesign Our PLPs were in serious need of care. We redesigned the product cards, completely rethought our filtering and sorting experience, and worked closely with marketing to ensure we were collaborating with them to achieve SEO goals. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/ff750a15-1dad-494c-8b04-54e7c4326245/Group+2609225.png ShopRunner.com Redesign We had to look at account pages, both to update look and feel of existing pages that would continue to be in use, but also to add new features, like email connect, which would be a fundamental aspect of our post-purchase experience moving forward. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/98ba1834-f0ce-4c0f-9f0e-858e5a08fbc6/Group+2609195+1.png https://www.trahan.design/post-purchase daily 0.75 2024-07-24 https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/de21c7ec-8352-4905-9459-3f7aed4a25ce/Frame+2609463+1.png https://www.trahan.design/shoprunnercom-redesign-1 daily 0.75 2026-09-23 https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/51f8881b-a14e-4bb7-922c-85ca00c760d1/MLK+carousel+1.png Multi-layered kitting For users that had multi-layered kitting enabled, they would see the option to build a multi-layered kit in addition to the existing, standard kitting option. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/7b724214-abb8-43eb-a96b-f0b6e3a5ef25/MLK+carousel+2.png Multi-layered kitting When a user enters into the multi-layered kitting experience, they can create a work order using existing templates, or create a new one. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/7d920775-bd65-4119-bb21-b3d1a90a884b/MLK+carousel+3.png Multi-layered kitting When creating a new template, a user is taken into a full-screen stepper experience that guides them through the process. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/bb5585b4-0a8a-4ba0-b78e-16c3c3a10101/MLK+carousel+4.png Multi-layered kitting As opposed to early versions of this experience where we asked merchants to take on complex, time consuming work, we're just asking them for their existing planogram and instructions documents, which we're then translating into standardized, ShipBob documents. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/68a5b2e4-5965-4540-8aea-17ee754e242f/MLK+carousel+5.png Multi-layered kitting One template = one pallet, so when multiple pallets are identified in the planogram, we flag that for the user, indicating to them that this process will result in multiple new templates. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/95322541-c339-4729-a81f-177bef8cdbf7/MLK+carousel+6.png Multi-layered kitting We also had to account for the scenario where we have no record of the SKU as on-hand iventory. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/7ebfb8e4-4a0d-4deb-8d93-1a8759bb0a35/MLK+carousel+7.png Multi-layered kitting On this step, the user is reviewing the standardized, ShipBob planogram that our associates in the fulfillment center will see to ensure it meets their requirements. After reviewing the planogram (and instructions on the next step) the user reviews and creates the template. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/9950ecec-a809-45e4-b0e4-e6cf5d935317/MLK+hero.png https://www.trahan.design/saved-products-1 daily 0.75 2026-09-23 https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/fd5b1320-072b-4fe9-8bdc-622422a5cb26/pulse+carousel+1.png Pulse As part of AI adoption at ShipBob, we were given access to n8n, a workflow automation tool. In Pulse, it runs the background jobs that poll each social platform on a schedule, send new mentions through Claude for classification and scoring, write the results to a database and fire Microsoft Teams notifications when something needs attention. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/21477714-22d3-40fc-a7d1-d1d03b168b45/Pulse+carousel+2.png Pulse The core, original functionality of Pulse is automatically pulling in ShipBob mentions from social and review platforms, which is pictured here. Also pictured here is the feature that searches our Salesforce database to actually match the mention with one of our merchants. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/8f8721c5-0d35-423e-b18a-6ebfef0446a6/Pulse+carousel+5.png Pulse As this product evolved, I considered other applications of the workflows I was leveraging. That led me to also scanning social and review platforms for competitive intelligence. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/069293cc-c08e-49b0-8279-d207bbc13ad9/Pulse+Ai+drafted+response.png Pulse When a mention comes in, Claude generates a draft response. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/11edf33e-c31f-4c11-b947-7013941b5c5d/Pulse+carousel+6.png Pulse Here a user can see the connected platforms, as well as those that are currently not connected / out of scope. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/5626af01-d273-4632-812e-06862e59971e/Pulse+brand+voice.png Pulse From the brand voice screen, a user can tweak what those auto-generated responses sound like. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/83010ca1-51d1-4169-bf69-559234fde306/Pulse+carousel+7.png Pulse Fundamental to this application is the concept of pushing information to users, not just pulling. Our users were very clear, they want to know about these mentions, negative ones in particular, as soon as they can. This Teams notification system allows us that visibility. https://images.squarespace-cdn.com/content/v1/65959c0167f55f269a762bd7/0b8197df-0cd2-4569-b192-6e3858414c7d/Pulse+hero.png